Rooted in Purpose

Every journey begins with a calling. Mine has been shaped by personal practice and a desire to support others in growing with intention.

This is what inspired Root and Rise Strategies—a boutique consultancy created to support social and environmentally conscious businesses with the marketing strategy, clarity, and steady presence needed to grow in a way that feels true and nourishing.

I’m a lifelong truth-seeker, devoted yoga teacher, and the heart behind Root & Rise Strategies. After completing my yoga teacher certification, my gurus at Journey Om Yoga gifted me the yogini name Nagapushpa, which means Cobra Lily. The Cobra Lily symbolizes resilience, presence, adaptability, and transformation. This name is a reflection of my own path—a journey of steady practice, personal growth, and supporting others through intentional, soul-aligned work.

For over 15 years, I’ve helped shape marketing strategies with Fortune 500 brands. Now, I bring that experience to purpose-led entrepreneurs by creating space for you to expand your vision with clarity, purpose, and ease. Through supportive frameworks, I help you clarify your vision, honor your capacity, and build a business model that reflects your deepest purpose.

If you’re a business creating positive social or environmental impact, I see you and would love to help you create a marketing strategy that supports your mission and feels as nourishing as the work you offer others. Like the Cobra Lily, you already carry the strength to thrive. My role is to help you stay rooted in what matters most, so you can rise with purpose and ease.

This work is more than business. It’s an intentional journey, and I’m honored to walk the path beside you—rooted in purpose.

Much gratitude,

Tamera King

Tamera King, founder of Root & Rise Strategies

Let’s Connect

Whether you're curious about a service, unsure where to begin, or simply want to share what’s on your mind, I’d love to hear from you.